The Power In the Pursuit of An Idea

The Power In The Pursuit of An Idea

We live in a world of economic world powers, multinational companies and constant technological innovations that can be so intimidating to a small islander looking to make a mark in the world. We look at the complexity of the economic system together with the constant financial crisis and wonder if it is possible to create something new, or start a business that would bring positive future results. ...

Consistency In Brand Building

IslePreneur

A few weeks ago, I started a series which I termed ‘Notes & Nuggets to Brand Building’. The first post (see here), covered three ways to define your brand and in continuation of this series, in this post, I will highlight Consistency as another method to brand building. Consistency is one way to gain brand awareness and once implemented, it can easily set your brand apart in a competitive market. ...